Case: The Sports Team Bot

AIK popup AIK, the well known, Swedish football club, has gotten a new channel to engage with their supporters. The Zummy Sports Team Bot has been a success in creating high supporter engagement.

With their new solution for Messenger the club can reach supporters that they normally don’t reach trough traditional means of communication. With the option of using 3 various push modes: real time (automatic), scheduled (automatic) and broadcast (manual) they can communicate with supporters before, after and even during games - live feeds.

The bot also works as a platform for driving revenue. Promoting sponsors, upsell tickets for matches and other events, advertise merchandise and offer deals for supporters using the bot - and supporter interactions increases revenue for the club.

Promotional merchandise and ticket sales.

AIK Messenger Bot

Player interviews, team updates, scores, schedules and more.

AIK Messenger Bot

Client: AIK Fotboll

The App: AIK Fotboll on Messenger


The Challenge:
- Sell more tickets
- Promote partners
- Promote/sell merchandising
- To get “heard” in the information noise and to get a market channel for “fly by” supporters and the supporters whom do not wish to download a Club App.

The Solution: Increased supporter engagement and conversion via the Zummy Sports Team Bot.

Features: The Zummy Information and Chatbot, Social Signup, Call to Action buttons, Live Feeds from games.

Launch: March 2018

Download: PDF on Messenger Bots for Sport Teams.

Contact us if you want to know more about how a Zummy Bot can work for your team!