Case: The Sports Team Bot

AIK popup AIK, the well known Swedish football club, has gotten a new channel to communicate with their supporters. The mix of the Zummy Bot, both as an Information Bot, but also as a Chatbot has been a success in the communication with the supporters.

With their new solution for Messenger the club can reach supporters that they normally don’t reach trough traditional means of communication. With the option of using 3 various push modes: real time (automatic), scheduled (automatic) and broadcast (manual) they can communicate with supporters before, after and even during games - live feeds.

The app also works as a platform for driving revenue. Promoting sponsors, upsell tickets for matches and other events, advertise merchandise and offer deals for supporters using the app - and supporter interactions drives traffic to the website and games.

The Zummy Sports Team Bot, is used by several football and ice hockey clubs in Sweden.

Promotional merchandise and ticket sales.

AIK Messenger Bot

Player interviews, team updates, scores, schedules and more.

AIK Messenger Bot

Client: AIK Fotboll

The App: AIK Fotboll on Messenger


The Challenge: To get “heard” in the information noise and to get a market channel for “fly by” supporters and the supporters whom do not wish to download a Club App.

The Solution: High supporter engagement via the Zummy Messenger bot.

Features: The Zummy Information and Chatbot, Social Signup, Call to Action buttons, Live Feeds from games.

Launch: May 2018

Contact us if you want to know more about how a Zummy Bot can work for your team!