Blog Post: Increase conversion rates with Bots, part 1

Collapse the sales funnel and improve your conversion rates

By using Bots in a smart way, you will get this superpower.

Most of your website visitors, bounces quickly without either buying, reading or leaving their e-mail address. Typically you will get 0.7% sign up conversion rate.

By using a Facebook Messenger Bot, you will get a much higher signup conversion rate. A big advantage by using a Bot is that you no longer have to ask for the e-mail address. Your signup popup simply asks the visitor to sign up via Facebook – so just one click and they have signed up. The Messenger Bot, now, knows a lot about your visitor and allows you to message with personalized content or promotions. Hence, you can focus on delivering value, thus leading the user from awareness to interest.

In a recent report (3c chatbot survey 2017), 48% of the consumers claim that lack of personalization was the reason their Bot experience was not valuable. Furthermore 78% of the consumers said they would share personal data in order to improve and personalize their Bot experience.

Our, clients, typically will have a >3% signup conversion rate. Essentially we are eliminating the e-mail signup step. This alone allows you to move your initial traffic from awareness to interest. Via our personalization algorithms, we can then segment your audiences and address each individual’s needs, thus increasing the likelihood of a sale or a loyal reader. Our clients experience very high open rates and CTR. Bots are fantastic in presenting personalized content, they give our clients an opportunity to differentiate themselves from competitors while driving purchase behaviour and brand loyalty.

Every action or consumed content that people take in your bot is an opportunity to learn and optimize. With each click, share, scroll, read content the user is telling you what they are interested in and under what circumstances they will buy or read. Bots are the first technology, which allows you to offer a personalized automated experience at scale. After you have enough behaviour-based data our personalization algorithms can fully segment your audiences. The bot will then efficiently solve the needs for each segment and speak their language.

Later on this summer, in Increase conversion rates, part 2, you will be able to read how you can use Facebook Audience Network in conjunction with Bots to further increase the customer engagement.

Key Insight

  • By using a Facebook Messenger Bot, you will get a significant higher signup conversion rate.
  • A Bot with personalized content gives much higher Open rates and CTR than e-mails.
  • A big advantage by using a Bot is that you no longer have to ask for the e-mail address.
  • Personalization is vital. In a recent study, 48% of the consumers claim that lack of personalization was the reason their Bot experience was not valuable.