Industry Case: Publisher

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The Zummy Information bot (a subgroup of Chatbots) increase signup rates with over a hundred new users subscribing each day since go-live on the site.

The mix of Facebook Messenger as the Bot channel and our personalization algorithms has been a success and KPIs on open-rate and click-through rate increase and stay high in the Facebook Messenger channel, leading to higher user engagement and a broad reach of the content sent through the platform, scheduled for daily sendouts and broadcast at breaking news events.

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Client: Hegnar AS

Site: Hegnar.no

The Challenge: Few new subscribers signing of newsletter and low click-through rates.

The Solution: The Zummy Information bot gave a large increase in Messenger newsletter subscribers, increase in open rates >70% and increase in average click through rates >50%.

Features: Zummy Information bot, Social Signup, Broadcast Messages, Scheduled Sendouts

Launch: February 2017

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